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Depth, not hot takes
Every piece is long-form and illustrated: architecture diagrams, screenshots, real numbers. If we haven't run the thing ourselves, we say so up front.
// resolution journal — est. 2026
A working journal about the technology and brands reshaping how small companies operate — written by people who run one. Long-form, illustrated, tested in production before it gets published.
// why this journal exists
Resolution is a process advisory firm that also ships its own software. Every week we evaluate tools, rebuild internal systems, negotiate with clients and watch brands succeed or stall in real time. Most of that knowledge used to die in a Notion page. This is where it goes now — in English, for an audience that runs into the same problems in any market.
// 01
Every piece is long-form and illustrated: architecture diagrams, screenshots, real numbers. If we haven't run the thing ourselves, we say so up front.
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Written for the person who is simultaneously the founder, the finance department and the IT support. No enterprise theater, no tooling you can't afford.
// 03
Ads and affiliate links keep the lights on; they never buy a conclusion. Sponsored content is labeled, and we publish the negative findings too.
// featured
Most small teams buy four tools where one would do, then pay a second time in integration debt. We rebuilt our own stack from zero, measured what each layer contributed, and cut 38% of the monthly bill without losing a single workflow. Here's the map, the costs, and the two places automation still isn't worth it.
// the desks
Row-level security, vendor lock-in and the migration cost nobody prices in. A side-by-side from two production apps running the same feature set.
Crossed arms are not a tell. A change from someone's normal is. How to build a baseline in the first four minutes of any meeting.
Three products, four logos, two tones of voice. What inconsistency actually costs in conversion — and the cheapest order to fix it in.
Four production products, zero build step. Where this architecture wins, where it breaks, and the exact point at which we'd abandon it.
By the time a client says it out loud, the decision is minutes old. The cluster that precedes it — and what you can still do in that window.
The mechanics scale down better than people think. Three moves worth copying, and one that will quietly kill a small brand.
// miscellany
The second half of this journal has nothing to do with software. Negotiating a contract, interviewing a supervisor, sitting across from a client who says yes but means no — those moments decide more revenue than any tool ever will. This desk covers behavior, nonverbal signals and interrogation-derived interviewing technique, treated seriously: what the research supports, what pop psychology got wrong, and how to practice it without turning into the person who reads everything as a lie.
Baselines & deviations. Establishing what "normal" looks like before you interpret anything.
Clusters, not tells. Why a single gesture is noise and three aligned signals are data.
Questions that open people up. Elicitation, silence, and the cost of leading questions.
Negotiation under pressure. Reading hesitation, false urgency and the moment a price stops being real.
// weekly dispatch
The week's analysis, one tool we actually tested, and one behavioral pattern worth practicing. No digest of links, no "10 AI tools you must try". Unsubscribe in one click.
// topics
Disclosure: some links in our articles are affiliate links, and this site displays advertising. Neither affects which tools we recommend or the conclusions we publish — reviews are based on tools we run in production.